Email marketing is one of the most effective ways to reach your current and potential customers on the internet today, since it enables you to build relationships with your audience through targeted campaigns and announcements. Whether you want to retain your customer base, increase sales, or drive traffic to your site, having email marketing software on hand can save you time and maximize your ROI. Below are some of the top email marketing tools that are currently available in the market today.
First step – Get a free account
Most email marketing services require a free, starter account before you can use their products and services. This is how they make money. In fact, even if you opt for a paid account later on down the line, many of these services will continue to offer a free option as well.
It’s essentially try before you buy at its finest. So what do you have to lose? Fill out those forms now! The worst that could happen is that they don’t accept your application (but still provide an explanation and refund policy).
One of my favorite tools for creating and sending emails is MailChimp. This service offers a free account option, which allows you to send up to 12,000 emails each month. I’ve used MailChimp over a dozen times for nonprofit projects and events, including an online auction that raised more than $500,000.
It’s super easy to use and they have great options if you want to track open rates or keep your data private (so nobody else can access it). They also have a helpful beginners guide with templates and examples—which is nice when you just don’t know where to start! But I’ll also say that my favorite feature is their app.
MailerLite
With MailerLite, you’ll easily be able to send a single e-mail with your personalized message to as many people as you like. With their drag and drop editor, creating professional-looking emails is easy; just choose a template, add your content and images (from a selection of over 4 million), and your email is ready to go.
Their analytics will let you know exactly what links readers clicked on and give you detailed information about how they engaged with your message. This means that any time you want to send an e-mail blast, there won’t be any guesswork or hassle – it will all be done for you!
ConvertKit
A good option for both small and large-sized businesses, ConvertKit lets you integrate your business with other applications such as Salesforce, Shopify, and more. Plus, it offers a range of integrations so you can easily customize your campaign. Although their prices are somewhat steep for what you’re getting, there is a 30-day free trial available to help you test out their features.
Salesforce Marketing Cloud
Marketing is a field that’s always changing and evolving, which means there’s always a new way to do it. To stay on top of trends and stay at the cutting edge of your field, you need access to an array of technologies that allow you to communicate with customers no matter where they are: mobile, social media, websites or emails. Salesforce Marketing Cloud is exactly what any professional should use for email marketing software and services.
It takes care of everything from defining segmentation strategies through to implementing segmentation programs, managing your data and more. There’s even loads of integrations with other Salesforce apps like Einstein Analytics; there’s no question that Salesforce Marketing Cloud gives businesses everything they need for effective sales enablement from start to finish.
Active Campaign
Since launching back in 2009, Active Campaign has focused on providing automated workflows for marketers. You can quickly and easily set up campaigns, create workflow rules to automate your messages, use its powerful automation, and even set up drip sequences.
While it’s more expensive than some of its competitors, it offers an all-in-one system that many companies have found to be well worth it. Its interface is also more robust than some other services like ConvertKit or MailChimp so if you’re used to set things up yourself (and you know what you’re doing), ActiveCampaign can save you a lot of time by helping you move faster. For example, scheduling emails is easier with Active Campaign.
Get Response
One of my favorite tools is Get Response, which we use here at Elegant Themes. We’ve found their service to be of very high quality, affordable, and effective. Get Response has a ton of features that would be great for any business or marketer including:
A/B testing and split testing, lead generation tools and email list growth, autoresponders that help you build a relationship with your readership by sending follow-up emails based on actions they take (such as when they open an email or click on a link), powerful reporting features that will let you know how much your campaigns are costing you and what exactly works so you can optimize them for greater success, and more.
Constant Contact
The Best All-In-One Email Marketing Software and Services. Constant Contact is a great tool for small businesses to manage their email marketing campaigns. It has an easy drag and drop interface, so you can create emails quickly. You can also track your open rates and click through rates to see what’s working and what isn’t.
HubSpot
With webinars, landing pages, and a social media management tool called BuzzSumo that tracks shareability of content, HubSpot provides small businesses with all their digital marketing needs. The company’s database of 250 million searchable profiles is also an excellent resource for lead generation.
Though not quite as user-friendly as some other options on our list, HubSpot makes up for it with its cutting-edge functionality and out-of-the-box integrations with Google AdWords and Facebook. The service offers free accounts but charges a fee to access its more advanced features.
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iContact
Now more than ever, businesses need an easy way to interact with their customers. I’m happy to say that iContact is providing just that for thousands of customers across all industries. Its simple design and marketing automation tools make it easier than ever for your business to reach out and touch those who matter most: your customers.
By using iContact, you will have a wealth of options at your fingertips, from autoresponders and landing pages to event registration forms and so much more.
AWeber
This is an all-in-one service that allows you to use their platform to manage your newsletters. They offer up a great support system, integrations with apps like Salesforce and Mailchimp, and mobile opt-ins among other features. They also have advanced reports and A/B testing tools.
This can be beneficial for any business looking to dive into email marketing in more than just a light way. Their lower tier costs as little as $19 per month while their higher tier starts at $99 per month. You can get started on their free trial today!
